This invisible image is also called a web beacon, tracking pixel or a pixel tag.
In the emails that you send through providers like MailChimp, MailerLite or our own JungleMail, a small invisible image – usually just one pixel in size – is inserted at the bottom of the HTML body. What is more, there’s another good argument to make images as available as possible. However, if neither of these issues are relevant in your organization, it makes sense to configure your environment so that images are loaded automatically when staff open your emails. Saving data and protecting against security threats are sufficient to explain why image download restrictions is a standard practice across most email clients.
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